Extract: A New Vision for the Fan Relationship

We all know how much goes into being a fan.

The week is not just about matchday. It’s about the build-up, the speculation, poring over your rivals’ form, getting the team news, and getting stuck into debate, online and off. 

And matchday is not just about the game. It’s about the routine, the atmosphere, the family and friends you share it with. It’s about the nerves, the release, the pride or the post-mortem. Then it’s about doing it all again next time. 

To a supporter, no matter the level, their team is the centre of their sporting world. Fandom generates loyalty, excitement, dedication, and activity that runs in every direction. It defines relationships and inspires all kinds of self-expression. 

Yet too many teams find themselves locked out of this when it really counts – not least in the digital space. They sell tickets and merchandise, and pull in what they can from sponsorship and media rights. While that data is powerful and important, it clusters focus around a handful of interactions. 

That leaves blind spots. 

To truly capture all that energy and economic potential, clubs need to realise the untapped value of non-transactional data generated by their supporters – much of which currently sits on third-party platforms.

This is where Tiparra comes in. Our team has deep expertise in animating and monetising digital communities in sport and culture. Our end-to-end, white-label solution gives teams of all sizes the tools to build an immersive and fully customisable platform, capable of integrating everything from quizzes and polls, loyalty to ticketing, scores and even interactive games.  All of it is managed through a simple, dependable mobile app and a comprehensive web portal, delivered on a software-as-a-service basis. 

This is your digital clubhouse: a single hub for whatever matters to your fans, and a space that they can share together. 

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