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Own your audience. Own your data. Own the relationship.

Branded fan and visitor apps for sports clubs, venues, events, and tourism organisations.

Tiparra is a white-label app platform for sports clubs, venues, events, and tourism organisations. It gives each one its own branded fan or visitor app — plus the first-party data, sponsor tools, and content system that runs underneath it. Tiparra turns social audiences into owned audiences, so clubs, venues, events, and destinations can grow sponsor revenue, drive repeat attendance, and build a direct relationship with every fan and visitor.

Eight organisations. Two countries. Not all of them play sport.

Professional rugby union
ACT Brumbies, since 2021
Basketball in three leagues
NBL1 men, NBL1 women, New Zealand NBL
Community football and AFL
Belconnen United, Ainslie
Professional wrestling
Valiant Pro, Wellington
Dance
Ausdance ACT, two annual festivals
Employee rewards
Mills Albert, a field workforce instead of a fanbase

Six of them are on the app stores right now.

Your audience is scattered. Your message is lost.

Social media algorithms decide who sees your posts. Your website gets updated once a month. Meanwhile, fans miss match-day info, visitors leave without a trace, sponsors can't measure their return, and your team wastes hours cross-posting to five different platforms.

5.2%

Average Facebook organic reach, 2026

3+ hrs

Wasted weekly on cross-posting

0%

Sponsor measurement from fence signs

60–90%

Push notification delivery rate

Source for the reach figure: Social Status monthly Facebook Organic Reach Rate benchmark, read 1 August 2026. The 5.2% figure is the mean of the seven monthly values published for 2026. Push notification delivery range is an industry-standard figure and is not a Tiparra measurement.

What the app does

Six things a club, an event or a destination can run from one branded app. The page behind each card has the detail.

Match Centre

Live scores tapped in from the sideline. Football (soccer) today, in use at Belconnen United FC.

  • One person taps the score in from a phone browser. Nothing to install.
  • Goals, cards, substitutions and shootouts, logged against the player.
  • Supporters follow the same live feed in your app, at the ground or anywhere else.
See Match Centre

Partner Offers and rewards

A sponsor's deal inside your app, redeemed on a supporter's phone, counted at the end.

  • QR or fixed-code redemption, with codes that expire in minutes so they can't be passed around.
  • Member-only offers, and points-gated rewards for supporters who turn up and check in.
  • A redemptions view on every offer, ready to send to the sponsor.
See Partner Offers

Sponsor inventory you can report on

Packages that sit above the fence sign: presence in the app, sponsored push, and a report per partner.

  • In-app banners and partner tiles.
  • Sponsored push notifications, straight to the supporter's phone.
  • Impressions, clicks and redemptions, reported per sponsor.
See all features

Between the games

Predictions, votes and fan photos that give supporters a reason to open the app between matches.

  • Predictions and MVP voting, with live leaderboards.
  • Moments that Matter: supporters upload their photos, your team moderates.
  • Polls and forms, from the free tier up.
See all features

News, galleries and fixtures

Your content in the app supporters already use.

  • News written in Mission Control, or imported automatically from an RSS or JSON feed.
  • Fan photo galleries and match recaps.
  • Season fixtures and schedules, updated once, seen by every supporter.
See all features

Mission Control

If you can use a website, you can run your app.

  • Content, stacks, scoreboard, fan submissions and push notifications, managed in one place.
  • Groups, so juniors get junior updates and parents get what parents need.
  • Your team runs it. No developer required.
See all features

Turn attention into relationship

Social helps people find you. Fan Accounts help you keep the relationship going. By bringing your audience into your own branded app, you can build profiles, personalise communication, reward engagement, and create stronger long-term value for your organisation and your partners.

Know who your audience is

Build real profiles, not just passive reach.

Communicate more directly

Send relevant updates, offers, and reminders through your own channel.

Reward the right behaviours

Connect accounts to loyalty, collectibles, check-ins, and member benefits.

Create stronger sponsor value

Show partners real engagement, not just broad exposure.

One Platform. Many Ways to Engage.

Tiparra adapts to the way your audience experiences your organisation — whether they're following a team, attending an event, exploring a region, or visiting a venue.

Build a digital clubhouse for your fans

Build a digital passport for your region

Guide visitors through trails, towns, and local operators

Reward check-ins and unlock experiences

Engage attendees before, during, and after events

Deliver push notifications with 60–90% delivery

Prove sponsor and partner impact with real data

Capture first-party audience insights in real time

Tourism operator or destination marketer?

See how Tiparra can power digital passports, visitor trails, and regional engagement experiences that drive dispersal and capture real-time data.

Explore Tourism Solutions

Frequently asked questions

Ready to Own Your Audience?

See how Tiparra can give your club, event, venue, or destination its own digital home.

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