Own your audience. Own your data. Own the relationship.
Branded fan and visitor apps for sports clubs, venues, events, and tourism organisations.
Tiparra is a white-label app platform for sports clubs, venues, events, and tourism organisations. It gives each one its own branded fan or visitor app — plus the first-party data, sponsor tools, and content system that runs underneath it. Tiparra turns social audiences into owned audiences, so clubs, venues, events, and destinations can grow sponsor revenue, drive repeat attendance, and build a direct relationship with every fan and visitor.
Eight organisations. Two countries. Not all of them play sport.
- Professional rugby union
- ACT Brumbies, since 2021
- Basketball in three leagues
- NBL1 men, NBL1 women, New Zealand NBL
- Community football and AFL
- Belconnen United, Ainslie
- Professional wrestling
- Valiant Pro, Wellington
- Dance
- Ausdance ACT, two annual festivals
- Employee rewards
- Mills Albert, a field workforce instead of a fanbase
Six of them are on the app stores right now.
Your audience is scattered. Your message is lost.
Social media algorithms decide who sees your posts. Your website gets updated once a month. Meanwhile, fans miss match-day info, visitors leave without a trace, sponsors can't measure their return, and your team wastes hours cross-posting to five different platforms.
Average Facebook organic reach, 2026
Wasted weekly on cross-posting
Sponsor measurement from fence signs
Push notification delivery rate
Source for the reach figure: Social Status monthly Facebook Organic Reach Rate benchmark, read 1 August 2026. The 5.2% figure is the mean of the seven monthly values published for 2026. Push notification delivery range is an industry-standard figure and is not a Tiparra measurement.
Built for Clubs, Events, Venues, and Destinations
Tiparra helps organisations create branded digital experiences that engage audiences directly — whether they are fans, visitors, patrons, or members.
Sports Clubs
Your digital clubhouse for scores, loyalty, content, and sponsor engagement.
Explore Sports SolutionsEvents
Engage attendees before, during, and after the event with one central mobile experience.
Explore Event SolutionsVenues
Connect with patrons, promote offers, and bring your venue experience into people's pockets.
Explore Venue SolutionsTourism
Launch a digital passport or destination app to guide visitors, reward exploration, and capture real-time regional insights.
Explore Tourism SolutionsWhat the app does
Six things a club, an event or a destination can run from one branded app. The page behind each card has the detail.
Match Centre
Live scores tapped in from the sideline. Football (soccer) today, in use at Belconnen United FC.
- One person taps the score in from a phone browser. Nothing to install.
- Goals, cards, substitutions and shootouts, logged against the player.
- Supporters follow the same live feed in your app, at the ground or anywhere else.
Partner Offers and rewards
A sponsor's deal inside your app, redeemed on a supporter's phone, counted at the end.
- QR or fixed-code redemption, with codes that expire in minutes so they can't be passed around.
- Member-only offers, and points-gated rewards for supporters who turn up and check in.
- A redemptions view on every offer, ready to send to the sponsor.
Sponsor inventory you can report on
Packages that sit above the fence sign: presence in the app, sponsored push, and a report per partner.
- In-app banners and partner tiles.
- Sponsored push notifications, straight to the supporter's phone.
- Impressions, clicks and redemptions, reported per sponsor.
Between the games
Predictions, votes and fan photos that give supporters a reason to open the app between matches.
- Predictions and MVP voting, with live leaderboards.
- Moments that Matter: supporters upload their photos, your team moderates.
- Polls and forms, from the free tier up.
News, galleries and fixtures
Your content in the app supporters already use.
- News written in Mission Control, or imported automatically from an RSS or JSON feed.
- Fan photo galleries and match recaps.
- Season fixtures and schedules, updated once, seen by every supporter.
Mission Control
If you can use a website, you can run your app.
- Content, stacks, scoreboard, fan submissions and push notifications, managed in one place.
- Groups, so juniors get junior updates and parents get what parents need.
- Your team runs it. No developer required.
Turn attention into relationship
Social helps people find you. Fan Accounts help you keep the relationship going. By bringing your audience into your own branded app, you can build profiles, personalise communication, reward engagement, and create stronger long-term value for your organisation and your partners.
Know who your audience is
Build real profiles, not just passive reach.
Communicate more directly
Send relevant updates, offers, and reminders through your own channel.
Reward the right behaviours
Connect accounts to loyalty, collectibles, check-ins, and member benefits.
Create stronger sponsor value
Show partners real engagement, not just broad exposure.
One Platform. Many Ways to Engage.
Tiparra adapts to the way your audience experiences your organisation — whether they're following a team, attending an event, exploring a region, or visiting a venue.
Build a digital clubhouse for your fans
Build a digital passport for your region
Guide visitors through trails, towns, and local operators
Reward check-ins and unlock experiences
Engage attendees before, during, and after events
Deliver push notifications with 60–90% delivery
Prove sponsor and partner impact with real data
Capture first-party audience insights in real time
Tourism operator or destination marketer?
See how Tiparra can power digital passports, visitor trails, and regional engagement experiences that drive dispersal and capture real-time data.
Success Stories
See how organisations like yours are using Tiparra.
Free Resources
Templates, guides, and tools to help your organisation succeed.
Beyond Sport: More Ways to Engage
Tiparra isn't just for sports clubs. Explore how other sectors use the platform.
Frequently asked questions
Ready to Own Your Audience?
See how Tiparra can give your club, event, venue, or destination its own digital home.
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