A Trail Build is the trail you already have, made countable
The route, the signs and the operators are already there. A Trail Build is the work of turning them into something a visitor can check into, and something you can put in an acquittal.
What the visitor sees
There is no app download and no app store approval to wait on. The trail opens in the browser they already have.
The offer at the end of the list is worth pausing on. It is not emailed to everybody. It is presented to somebody standing in front of the door.
What we do, and what you do
Tiparra
- Build the trail in the passport: the stops, the order, the points and the offers
- Set the geofence around each location, so a check-in only counts on site
- Produce the check-in code for each stop, ready to go onto your signage
- Write the end-of-season report
You
- Choose the stops, including the dispersal stops you want visitors to reach
- Bring the operators, and the offer each one wants to put at their stop
- Produce the signage artwork, and put the check-in codes onto it
- Brief your operators on what happens at their stop
4 weeks
From a signed order to a trail your visitors can check into.
1 to 10 stops
A trail can be a single stop or as many as ten, and you can run more than one trail in a season.
What gets handed over
Four things, and one of them outlasts the season.
- The trail, live, at the stops you nominated
- A check-in code for each stop
- The end-of-season report
- The opt-in list retained at season end, which is the audience you own going into next year
The last line is the asset that compounds. Every other line describes one season. The opt-in list is what you still have when the campaign budget is gone.
You get all of it two ways. The insights sit in Mission Control, where you can look at them through the season rather than waiting for the end of it, and the report comes as a document you can download and attach to an acquittal.
What the end-of-season report contains
A document written for the acquittal rather than for a marketing meeting.
- How many people took part
- How many finished the trail
- Check-ins by stop, so you can see which parts of the region the trail actually reached
- First-time check-ins at the dispersal stops, separated from the hub
- The order stops were visited in, and the time between them
- Opt-ins retained at season end
Every line comes from a check-in recorded inside a geofence at the location. That is the difference between reporting what visitors did and reporting what they said they did.
Trails this suits
Food and wine
Cellar doors, breweries and producers, with the stops that are twenty minutes past the ones everybody visits.
Culture and heritage
Galleries, historic sites and museums, linked into a route rather than listed on a map.
Nature and adventure
Parks, walks and lookouts, with check-ins at the trailheads.
Event dispersal
A festival brings people for a day. The trail is the reason some of them are still in the region on Sunday.
Main street activation
Retail precincts, with offers redeemed through the passport so the operator can see what came from it.
See it on a trail you already run
Tell us the route and the stops you would want visitors to reach, and we will show you what the season report would look like.