Ainslie Football Club
Ainslie needed one place to keep the whole club connected — supporters, junior families, and sponsors — while preparing for a landmark 100th anniversary in 2027.
The Challenge
Supporters wanted club news and game-day updates, but information was spread across too many channels.
Junior families needed reliable, fast updates on training changes, team notices, and club events.
Sponsors needed more than signage — they wanted regular visibility and a clearer story of value.
The club needed a platform to build momentum for the 100th anniversary in 2027, uniting generations of the Ainslie community.
The Solution
Launched a Tiparra-powered club app as the single source of truth for seniors, juniors, and the wider club community.
Set up audience segmentation with separate content streams for senior programs, junior families, and club-wide announcements.
Created in-app sponsor placements with messages and offers running alongside club content during high-attention moments.
Built a centenary-ready platform for history stories, past player features, countdown content, merchandise, ticketing, and sponsor tie-ins.
The Results
Communication for families and supporters across seniors and juniors
Reach through push notifications — no more missed updates
Sponsor visibility through in-app placements around game day and events
Centenary platform ready to build momentum for the 100th anniversary
"We wanted one place where our whole club could stay informed. Tiparra gives us a reliable channel for seniors, juniors, families, and sponsors."
Ainslie FC Committee
Ainslie Football Club
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