Basketball ACT
Basketball ACT needed one platform that could serve two very different audiences — NBL1 fans following the men's and women's programs, and coaches and officials who needed gated development resources.
The Challenge
Two distinct audiences to serve: fans needed simple updates, while coaches and referees needed structured, private learning resources.
No way to segment public engagement content from gated development material inside a single platform.
Coaching and officiating pathways needed clear promotion alongside protected resources for accredited participants.
Important information was scattered across social media, email threads, and multiple platforms.
The Solution
Launched a Tiparra-powered app with segmented access — public NBL1 channels alongside gated coaching and officiating sections.
Created separate program identities for men's and women's NBL1 teams within one Basketball ACT home.
Built a locked coaching resource library accessible only to coaches who completed Basketball ACT training.
Developed an officiating section with public pathway promotion and gated learning content for active referees.
The Results
Audience separation — fans, coaches, and officials each see what matters to them
Resources for coaches and officials, controlled by Basketball ACT
Platform for public engagement and private development
Channel with full control over what is public vs private
"We needed one platform that supported both our NBL1 programs and our development pathways. Tiparra gave us a clean way to segment content and control access."
Basketball ACT
Program Lead
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