ACT Brumbies
The ACT Brumbies replaced printed matchday handouts with a digital experience — then kept building. Tiparra now powers hospitality trivia, real-time voting, live scores, fan participation workflows, community rugby, and digital ticketing.
The Challenge
Printed matchday handouts were no longer viable post-COVID, with no reliable way to get information to fans at scale.
Fan activations needed structured delivery — including waivers and consent steps — without creating operational complexity.
Real-time voting moments required live outputs capable of feeding stadium big screens.
Live scores and stats had no dedicated digital home during matches.
The John I Dent community competition lacked a clear digital presence and visibility.
Ticketing information was fragmented and reliant on printed or manual processes.
The Solution
Replaced printed matchday handouts with a digital channel for all matchday information and fan engagement.
Built hospitality trivia competitions with controlled access and structured delivery for corporate areas.
Created fan participation workflows with integrated waiver steps and eligibility acknowledgements before entry.
Delivered real-time voting — Player of the Match, song votes, first try scorer predictions — with big screen-ready outputs.
Provided a live match centre for scores and key stats, designed for fast fan comprehension during the game.
Built a dedicated digital home for the John I Dent community competition.
Integrated digital ticketing to reduce dependence on printed and fragmented ticket communications.
The Results
Replacement for all printed matchday handouts from day one
Real-time voting outputs feeding stadium big screens during match moments
Years of continuous partnership growth since 2021
Platform spanning fans, hospitality, community rugby, and ticketing
"We moved from printed matchday handouts to a digital experience, and then kept building. Tiparra now supports everything from voting and big screen moments to hospitality trivia and community rugby."
ACT Brumbies
Operations / Fan Engagement
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