BrisbaneRoar FC: A Case Study in Fan Engagement with Tiparra

Challenge:

BrisbaneRoar FC faced the challenge of re-engaging an alienated fan base. They needed a comprehensive strategy to reconnect with fans, enhance digital engagement, and create new revenue streams, especially for partners.

Goals:

The club aimed to rekindle fan loyalty, generate additional revenue, and provide fans with a centralised platform for all their content and interactions.

Implementation:

Working closely with the Tiparra team, Brisbane Roar FC integrated new fan engagement strategies into their existing ecosystem. The Tiparra platform became the central hub where fans could access everything from live scores to exclusive content. A digital membership was incorporated into the App, allowing members to easily find and use their tickets, further streamlining the game-day experience.

KeyFeatures Utilised:

•  Live Scores & Data: Real-time score updates and game statistics kept fans informed and engaged throughout the match.

•  Triggers & Automations: Automated content delivery and notifications ensured fans received timely and relevant information.

•  Interactive Features: Player of theMatch voting, Match Predictor, and Trivia competitions added layers of engagement.

•  In-App Ticketing: Digital memberships linked directly to the app, simplifying stadium access.

•  Push Notifications: Fans received instant updates on key moments and announcements.

•  Content Aggregation: All content sources were centralised within the app, offering a seamless experience.

•  Sponsorship Opportunities: The club monetised key sections like the Live Score and Stats stack, attracting valuable sponsorships.

Results:

•  Increased App Usage: The App saw strong adoption, particularly among fans of the Women’s team, even at tier 2 stadiums with less infrastructure.

•  Fan Satisfaction: Fans responded positively to the new engagement opportunities, with many expressing appreciation for the enhanced connection to the club.

•  CEO Endorsement: Kaz Patafta, CEO ofBrisbane Roar FC, praised the App, calling it “a game-changer” and highlighting the club’s pioneering efforts in fan engagement.

Conclusion:

Brisbane Roar FC’s collaboration with Tiparra resulted in a revitalised fan base, new revenue opportunities, and an innovative approach to digital engagement. By leveraging Tiparra’s powerful platform, the club not only reconnected with their fans but also set a new standard for fan interaction in the A-League.

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